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Kenya is one of the most exciting and dynamic economies in East Africa and a growing business hub. Here are some of the benefits that are associated with doing business in Kenya.
1. Infrastructure development: Kenya has been implementing strategic transportation and infrastructure projects over the last decade. As a result, she has become a major transport hub in Africa, boosting economic growth. This has also aided the growth of existing organizations and encouraged new entrants into the market. When you choose to do business, the infrastructure state of Kenya will give you morale and save you the hustle.
The ongoing Nairobi Road development project, for example, brought together Kenyan and international contractors. For these reasons, Nairobi is a cosmopolitan and culturally diverse African capital.
2. Population: According to the most recent United Nations data, Kenya’s population is estimated to be 55,717.061 people. This group is not only well-educated but also highly skilled. This increases the value proposition of the employees. Because more Kenyans are able to take on leadership roles, foreign companies are no longer required to outsource their leadership teams from another country. This benefits investors looking for a resourceful and results-oriented workforce.
3. Natural resources: Kenya is one of Africa’s leading exporters. It has a plethora of valuable commodities. Investing in Kenya provides investors with easy access to these commodities as well as a boost in the value chain. A well-equipped market with valuable commodities and a highly skilled workforce is presented to investors.
4. Thriving digital economy: A large number of Kenyan businesses are currently operating online. This was due to the numerous lockdowns imposed since the appearance of Covid-19. In Kenya, 23.35 million internet users were reported in January 2022. Locals have invested in skills in order to thrive in the digital ecosystem. As a result, investors will benefit from this, as well as well-optimized digital systems for long-term business growth.
For more knowledge on the business environment of Kenya, come to the business Expo this March 23rd to 26th 2023, and get an opportunity to network with Kenya’s top business leaders. You can register here:
