Six ways in which the expo will benefit micro, small and medium enterprises

If you are a micro or small business enterprise and are wondering how the Expo will  benefit you, here is a list  of six ways in which the expo will help your business grow tremendously. The East African Business Expo is slated to begin on March 23 to March 26.

1. Open the door to new business connections – This is an excellent chance for you to network and meet possible customers. The majority of the leads you create at your exhibit  will materialize, and you might even forge some profitable collaborations as a result.

2. Give your brand exposure to a broader group of target customers – If you believe your brand has potential but you still need to reach untapped markets, this expo is a perfect approach to acquire exposure to a wider group of customers.

3. Close the communication gap with your target audience — Expo will give you an excellent way to meet your audience. There is no doubting the value of one-on-one interaction, and exhibitions give you a platform to use this ability.

4. Get a picture of current trends in the market.  Evaluate your competitors by visiting their exhibition stands, and by examining their display materials, you can get a sense of current exhibition trends.

5. Gain business knowledge from business clinics-The expo will give you opportunity to attend free clinics on how to grow your business and  access to expert advise from industry leaders.

6. Be profiled. Micro and small business will have opportunity to be marketed on the expo’s social media platforms.